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What began in 2024 with a simple goal—to develop a better shooting book for the shooting sports—is now much more than that. Alpha Aim has evolved from a single product into an independent brand: with a clear stance, thoughtful design, and a growing community that lives ALPHA AIM.
Our product range now includes shooting books, street and rangewear, caps and gear that not only function – but also convey something: quality, precision and character.
And we are far from finished.
We want to give shooting sports a new face – clear, modern and confident.
Our target group?
People with focus. Sport shooters, instructors, tactically minded performers, and anyone who identifies with discipline, structure, and style.
Not for everyone – but just right for those who are serious.
Everything is manufactured after the order is placed, resulting in significantly less overproduction and virtually no returns. Custom manufacturing avoids waste of resources, conserves materials, and reduces CO₂ emissions. Production in the EU or Austria means short distances, fair working conditions, and better environmental standards.
Yes, an exchange or return is generally possible if something doesn't fit or you're dissatisfied. At the same time, we kindly ask you to act responsibly and conserve resources when ordering. Since we manufacture each product individually after your order , we want to avoid returns as much as possible – for the sake of the environment. Therefore, please do not order "safety sizes" more than once.
If you're unsure about the size or selection, please contact us in advance at office@alpha-aim.at – we'll help you personally! Together, we'll find the right product for you.
This is how we act sustainably together
For us, honesty isn't a trend, but a principle. We communicate clearly what you can expect from our products and services – without empty promises or hidden conditions. If you have any questions or concerns, you can contact us directly at any time. We stand behind what we do – and you should expect the same from us.
You can reach us anytime via the contact form on our website or directly by email at office@alpha-aim.at. We'll get back to you as soon as possible – reliably, personally, and without long wait times.
Customer satisfaction isn't just important to us—it's our fuel, our compass, and our daily drive! We do everything we can to ensure you're not just satisfied, but delighted. When you open your package, it should feel like Christmas, a birthday, and hitting the bullseye all rolled into one. And if something doesn't quite work out, we won't let you down—we promise!